BOY JUNIOR brand new shop image landing Shanghai Jiuguang Department Store

BOY JUNIOR

Jiuguang 6F

BOY JUNIOR, which is developed from the British trend culture representative BOY LONDON, is an independent children's wear brand that adheres to the self-contained brand and rejects the brand spirit of the mainstream. The children's trend brand created by the concept of “tidal boy” continues the adult series. The street punk gene, with the addition of childlike, vibrant colors and graphic design, creates a cool, children's wear that is comfortable and fun.

The brand-new store image is avant-garde, the space is metallic, and the five-color light and shadow of the colorful laser, the sense of technology and fashion, instantly ignites the current magnetic field.