The 2022 Winter Olympics White Economy Feast will Kai textile and garment enterprises how to point "snow" into gold?
Just after the Spring Festival holiday in 2017, it was reported from the tourism department of Zhangjiakou, Hebei that during the long holidays, the city’s skiing tourism and snow sports were bright spots. The city received a total of 2,393,300 tourists and achieved a total tourism revenue of 2.03 billion yuan, a year-on-year increase of 29.4. % and 57.1%. The rise of ski tourism and snow sports in Zhangjiakou is just a microcosm of the overall warming of the ice and snow economy.
Ice and snow economy is also known as the "white economy." On July 31, 2015, IOC President Bach announced that Beijing, China has won the right to host the 24th Winter Olympic Games in 2022. The 2022 Winter Olympics landing in China will undoubtedly play a catalytic role in the development of China's ice sports industry.
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The "white economy" industry chain is relatively long and involves many fields such as tourism, equipment, food and beverages, and textiles and garments. Especially in the context of consumer upgrading, ice and snow tourism is no longer confined to simple mass tourism, but to a deeper level. The leisure vacation travel changed.
In bidding for the 2022 Winter Olympics, the Chinese government put forward the goal of “through government promotion, policy pulling, planning and inspiration, propaganda and agitation, and driving 300 million people to participate in ice and snow sportsâ€. Usually the income of ski industry and other related industries The ratio is about 1:10. According to the proportion of 5% of the ski population, and according to the neutral assumption of per capita activity consumption of 500 yuan/year, the domestic ski industry will create an annual income of about 32.5 billion yuan in activities in the future. This will lead to other linkages. Industrial income will reach more than 300 billion yuan, creating opportunities for many industries including textiles and garments.
"Cold" ice and snow shake
Textile industry "hot" economy
Under the positive effect of Beijing’s bid to host the 2022 Winter Olympics, the Chinese ice-snow sports industry is facing new opportunities in 2017, and the 100-billion-level market awaits the opening of various industries.
After successfully bidding for the Olympic Winter Games, Volkswagen's participation in the snow sports and the support of all walks of life to the outdoor and snow sports were unprecedentedly enthusiastic. It is estimated that the ice and snow movements involved in the Winter Olympics will drive the income of other related industries to more than 300 billion yuan. By 2025, the total size of the Chinese ice and snow industry is expected to reach 1 trillion yuan. Such a huge market space also opens up unlimited business opportunities for the spinning and weaving industry.
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Outdoor sports section
Growth into the fast lane
"Ice and snow sports should be developed. This is an important part of the nation's health action and sports activities." When General Secretary Xi Jinping was wearing ANTA sportswear at the beginning of the 2022 Winter Olympics to host the Chongli ceremony at the beginning of this year, not only for China's The snow and ice sports market has injected a strong booster, which has further boosted the confidence of the national brand of sporting goods in China.
As a national sports brand, Anta has always been very concerned about and support the development of winter sports. As a leading company in the domestic sporting goods industry and a long-term strategic partner of the Chinese Olympic Committee, Anta not only provides competitions and awards equipment for the Chinese sports delegation for eight consecutive years, but also lays ice and snow as early as possible.
In November 2016, the State General Administration of Sport officially issued the “Snow and Winter Sports Development Plan (2016-2025)â€, which clearly planned the development goals of the ice and snow industry, and made the development prospect of China’s ice and snow sports a great concern.
One data shows that when per capita GDP reaches 8,000 U.S. dollars, sports will become one of the pillar industries of the national economy; when the per capita GDP approaches 10,000 U.S. dollars, the "golden period" for the development of ice and snow sports will usher in. In 2015, China's GDP per capita has exceeded 10 thousand US dollars in 10 provinces, which means that the current golden age of ice and snow sports in China has arrived.
“White economy†has promoted the development of the equipment manufacturing industry. Ski wear is an indispensable sporting equipment for the ice and snow sports. Today, the era of “skiing casually wearing down jackets†is never to return. In the major ski resorts, technology and fashion Ski suits that are comfortable and personalized have gradually become mainstream.
Amazon China sales data shows that since the winter of 2016, the search for ski supplies has increased significantly, and ski wear, ski helmets, and ski glasses have become popular search keywords. According to data from the International Winter Sports Industry Conference, the personal ski market has more than 15 times growth space, mainly including three aspects: clothing (ski pants, ski shoes), equipment (skis, ski poles, retainers), accessories (ski gloves , full face and ski glasses).
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Experts analyze that in the future China's outdoor sports market, there will be several major trends: the types of outdoor sports are becoming more abundant, and the relatively small-scale segments are rapidly developing, such as extreme sports, trail running, etc.; travel, sports, and outdoor. The borders of the industries are becoming more and more blurred and interpenetrated; people pay more attention to outdoor environmental protection and health; virtualized products such as serviceability and experience are becoming increasingly popular; and people’s functional demands for outdoor products are gradually increasing. Such as diving watches, mountaineering jackets, ski suits, etc. will become more and more popular.
Kailasi (Kailas) relevant person in an interview with the "Textile and Apparel Weekly" reporter also admitted: "Now China's ski market is so big, no one will not give up, from 2016, Kaileshishi skiing series Now that the Chinese ice and snow market has only just begun, when more and more international ski resorts and ski equipment are attracting Chinese consumers to run outward, how will Chinese brands compete with international brands and consume? Pull back, this is the responsibility that the outdoor brand should bear, and also the mission of Kaile Stone."
Spinning company
Intensive layout of "white economy"
The ISPO BEIJING, which has always been with the outdoor sports in China, has become a benchmark for the outdoor sports industry.
From February 15 to 18, reporters at the ISPO exhibition held in Beijing learned that the current ISPO not only brought 502 exhibitors and 728 exhibiting brands, but also attracted the attention of many international sports companies. In addition to previous years' exhibitions in Austria, Northern Europe, the Czech Republic, South Korea, France and China Taiwan, this year, the Quebec exhibitors from Switzerland and Canada were also invited to exhibit a “world-class map†of sporting goods and fashion for the Chinese audience.
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Nowadays, the golden period of development of China's winter sports industry has officially started. Spinning companies have also been gearing up for the 2022 Beijing Winter Olympics.
The reporter saw that on the first day of the ISPO exhibition, Bi Ye and Zhang Xuan, team members of the parallel national team of the veneer, came to the ONE WAY exhibition area. They unveiled parallel and winter biographical terms with Li Xiang, general manager of ONE WAY Greater China, and Liang Jian, merchandise director. , cross-country skiing and freestyle ski suit U-shaped venues 4 national teams in 2017 to compete in international and domestic competitions wearing a shirt.
Liang Jian introduced the design concepts and functions of the ski suit and said: “The four professional equipment provided to the national team’s athletes have adopted the ONE WAY independent research and development XC-DRY four-faced waterproof breathable technology, the United States INVISTA Thermolite innovative biological warming technology By integrating these technologies into ski equipment, athletes can use their sporting skills more eagerly, and three-dimensional tailoring, invisible breathable zippers and the stitching of different functional fabrics will improve the warmth, speed, and moisture resistance of equipment from every detail. The function provides the most powerful support for athletes' progress."
As an upstream enterprise of outdoor sportswear, Du Guohai, research and development director of Xiangxing Textile Technology Co., Ltd., said in an interview with reporters that in terms of fabrics, the demand for outdoor areas has become more and more diversified in recent years. At the same time, functional requirements have also increased. The higher. “In the field of functional fabrics, fabrics such as reflective fabrics and luminous fabrics are more advanced. For example, Xiangxing can make colorful reflective fabrics.â€
It is reported that while focusing on product R&D, technology, and quality, Xiangxing has also continued to promote standardization, modern management, and brand building. It has been awarded the "Famous Trademark of Fujian Province", "China Famous Trademark", and "The National Chemical Fiber Leisure Fabric Development Base". "With stylish products and excellent quality, we provide high-quality services for the development of down apparel, sportswear and casual men's wear, and have won wide acclaim in the textile industry."
It can be seen that with the advent of 2022, the increase of government policies and people’s spontaneous enthusiasm, the appeal of the ice and snow sports is expanding. In particular, the success of hosting the Winter Olympics, the attention and support of national policies, and the breakthrough of science and technology in natural environmental barriers are making the ice and snow movements more widely available.
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"Wisdom Textile" helps 300 million people
Participate in the vision of snow sports
When bidding to host the 2022 Beijing Winter Olympics, China proposed the goal of 300 million people to participate in the ice-snow sports, making the International Olympic Committee feel "very shocking." However, the 2016 China Ski Industry White Paper released at the same time in the ISPO exhibition shows us that this goal is actually not far away from us.
The White Paper pointed out that in the past year, there were 646 ski resorts across the country, adding 78 new hotels, an increase of 13.74% year-on-year, and 15.1 million skiers, an increase of 20.8%. From this we can see China's future as the world's largest winter sports market. The textile and apparel companies have made great contributions to helping 300 million people to climb their ice.
For example, since the Pathfinder went public, the brand has been providing the public with the ultimate service of outdoor sports and experiential travel, and building a social ecological organization that leads a healthy lifestyle has become a corporate vision. Not only that, the Pathfinder also locked in the “polar bionic technology†and integrated the bionic inspiration of “get nature and use natureâ€, and applied a variety of technology technologies to the products to provide the ultimate in every consumer. Outdoor safety protection and comfort experience. It is worth mentioning that Pathfinder's independently developed TIEF COOL full-textured running T-shirts have emerged and won the ISPO Global Design Award. Another product that won the ISPO Global Design Award is a multi-purpose urban skiing ski suit. This product is made of a Twill-dyed cotton combed fabric and features wind-resistant, wear-resistant, tear-proof, waterproof, moisture-permeable, and water-repellent features.
In the face of the ever-changing Internet revolution, Mr. Shenyang, vice president of the Pathfinder Brand Center, spoke about the business philosophy of “User Center, Ultimate Product, Data Driven, and Eco-Community†in the development strategy plan for Pathfinder 2017. He said that the Pathfinder brand hopes to provide consumers with a more healthy lifestyle service through new technologies.
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Currently under the corporate vision of “big travel sportsâ€, Pathfinder initially integrated travel and sports. At the same time, outdoor products rich in sports and sports products form a “double insurance†for products in the brand. However, in the deep-rooted sports industry, Pathfinder is using its own unique persistence to continuously infuse skiing and running. Industry, to maximize the "big sports" also take the double insurance.
At the ISPO show, the reporter also noticed another company - Asia's only specialized feather expert, Helong Maochang Co., Ltd., which spans over 100 years and is the most widely deployed globally. At the exhibition, it joined hands with the world's top 3 performance feathers and raw materials brands. According to the chairman of the company, Chen Yancheng, since 2015, Helong has actively introduced functional down materials and shared the results of years of intensively cultivating raw materials, integrating various resources, and the results of technological R&D and innovation with industry stakeholders. He hopes that in the fashion industry, Sports products industry and textile industry have initiated heated discussions.
Helong exhibited three distinctive branded down materials during the exhibition, including ComfortMAX, a patented 37.5TM technology with superior moisture absorption and breathability, which is a mixed filler of down and coconut fibers. Zero-added chemical fast-drying down; innovative waterproof material DOWNTEK with the best waterproof down; is both down and fabric, can be cut and sew THINDOWN zero leakage / strong warmth in the world's first "down fabric" .
As we all know, down is a natural warm filler, with excellent warmth and breathability. However, after 10 years of research and development, Italy's NIPI Company broke the awareness of down materials and created a fabric that allows down clothing to be cut as a fabric. This allows designers to make full use of their imagination when designing down products. Effortless.
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In order to allow the THINDOWN down fabric to break through its filling form and achieve a more convenient design on the basis of retaining the advantages of traditional down feathers, they mix down and special fibers to turn the down into a down fabric that can be cut and used. Compared with traditional down coats, THINDOWN no ​​longer needs to be filled with fillers, and it is not necessary to sew one after another grid. In an interview with this reporter, Chen Yancheng said: “At present, the relevant performance down materials have been recognized by the top international fashion brands and will be used in the next quarter’s apparel design. It can be expected that Helong’s down fabric will make everyone It will soon be possible to put on a jacket that is both stylish and functional.
Big coffee guest
Double-linking and joint intelligence movement
Thomas Loeffler, Deputy Managing Director of Munich Exhibitions (Shanghai) Co., Ltd. and Zhong Zhixian, General Manager of Adsale Exhibition Services Co., Ltd., received an exclusive interview with reporters from "Textile and Apparel Weekly" and discussed the future of innovation and innovation throughout sports technology.
The ISPO Beijing show has just ended. Munich Expo Group and Adsale Exhibition Services Ltd. jointly announced that Asia Sports Products Technology Exhibition (Sports Asia) will be held at the Shanghai New International Expo Center and ISPO SHANGHAI 2017 Asia from July 6th to 8th. (Summer) Sporting Goods and Fashion Show held at the same time in the same place.
Join forces to create a grand event
TAweekly: What are the opportunities for the Munich Expo Group to compete with Adsale Exhibition Services Ltd?
Lu Hejie: ​​Founded in 1970, ISPO MUNICH has become the world's largest and most complete sporting goods exhibition. At the same time, ISPO BEIJING, an Asian sporting goods and fashion show, and ISPO SHANGHAI, a summer (Asian) sporting goods and fashion show, came into being.
SPO SHANGHAI is always the preferred platform for incubating innovation, brand promotion and business socialization in the sports industry. In the outdoor sports, running and fitness, urban light outdoor and trend sports fields and many other fields, there are many international and domestic outstanding brands participating, and attracted a large number of multi-brand, multi-channel, multi-boundary quality professional audience to attend the Asian sports Supplies and fashion industry bring new experiences and opportunities for communication.
In 2016, 470 exhibiting companies and 534 brands from 27 countries around the world were brought together, attracting nearly 20,000 professional visitors to visit the site.
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Zhong Zhixian: ISPO has a lot of brand resources, covering outdoor, water sports, running fitness; also has stores, agents, distributors, collection stores, retailers and other resources. Based on this, Adsale hopes to rely on the strong exhibition background of ISPO series as the cornerstone of the buyer group, and brings an excellent exhibition and trade platform for exhibitors to face the advantages of purchasing groups.
Adsale Exhibition Services Co., Ltd. has more than 30 years of experience in machinery industry exhibitions and has accumulated rich production technology and vendor resources. The Biennial Exhibition of Shanghai International Textile Industry Exhibition that we hosted has more than 1,200 exhibitors and has become the most important in Asia. One of the textile machinery exhibitions. In addition, Chinaplas, which we host, has brought together more than 3,000 exhibitors and is the largest plastics fair in Asia. All this undoubtedly shows to the market that Adsale Exhibition Services Co., Ltd. has a very rich production technology and manufacturer resources for sports fabrics and sporting goods.
To this end, we hope that STA will be able to integrate the advantages of both parties' resources and create an extension of the upstream and downstream production chains, bringing together high-quality industry buyers and suppliers, and providing more business opportunities for industry professionals. We hope to see an all-round production chain through an exhibition.
Take a big healthy sports style
Throughout the sports industry
TAweekly: What new technologies will be brought to the show in July? What new highlights of the show?
Lu Hejie: ​​This exhibition is different from the past, ISPO SHANGHAI 2017 will be based on the forefront of sports technology, focusing on the latest sports technology, bringing together high-quality industry buyers and suppliers, and strive to build a leading sports technology and sporting goods supporting business platform in the Asia-Pacific region. More R&D personnel and production designers provide a platform for exhibitors to let exhibitors and the general public understand a wider industry chain, so STA has added a new section.
In addition, ISPO SHANGHAI 2017 has been pursuing the needs of the summer market in China's sports industry. The core is to create the theme of “Enjoy Outdoorsâ€, “Fast Powerâ€, and “City Trendâ€.
Zhong Zhixian: STA is to cater to the current sports boom and join hands with ISPO SHANGHAI to integrate the advantages of both parties and bring synergy into effect. This will not only bring the latest sports equipment production machinery and technology to the audience, but also show off with the corresponding finished sports equipment. Seamless integration, forming a comprehensive sports industry event from the production process to the finished product.
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Specifically, STA will be the most comprehensive sports technology and the latest technology, including Italy, Germany, Japan and other countries and China's mainland and Hong Kong representative exhibitors will come to participate.
The STA proposed the slogan of “Outdoor Technology, Smart Sports, and Fashion Futureâ€. We expect the first area to reach 2,000 square meters. The exhibition scope includes “sports shoes equipment processing machineryâ€, “sole, upper shoe technologyâ€, “ Outdoor product processing machinery, smart wear technology, special chemicals and dyes, new materials, and new technologies. In order to enrich the content of the exhibition and enhance the added value of the exhibition, we will hold splendid concurrent events. The topics include: "Sports Lingerie World", "3D Sole Technical Experience Zone", "Internet + Time Sports Industry Upgrade and Transformation", and "New Materials "Fashion Trends and Window Show", "Global Sports Industry Automation and Intelligentization Forum", "Science and Technology Innovation, Achievements of Intelligent Innovation Sporting Goods" and others.
Lu Hejie: ​​It is worth mentioning that we found that in China today, running is a very common sport. The runners can be seen everywhere in the park. The ISPO will keep up with the speed and demand of this development and allow more runners to participate in our exhibition. A theme section of ISPO SHANGHAI 2017 “Speed ​​Power†was established for the needs of the running market and runners. ISPO SHANGHAI is the main running market, and the just-concluded ISPO BEIJING is the main winter sport.
We hope to have many international and domestic outstanding brands participating in ISPO SHANGHAI and STA in outdoor sports, running and fitness, urban light outdoor and trend sports and many other fields, which can attract a large number of multi-brand, multi-channel, multi-district and high-quality professional visitors to the scene. , Bringing new experiences and opportunities for Asian sporting goods and fashion industry.
Reporter's notes
Outdoor equipment to be more professional fashion
The “13th Five-Year Plan for Sports Development†issued by the State General Administration of Sport proposes that by 2020, the number of people who regularly take part in exercise should reach 435 million, and the total size of the sports industry must exceed 3 trillion yuan; with the opening up of national policies and huge scale With the international market demand, the Chinese sports industry will become one of the fastest growing and highest growth industries.
Take the ice and snow industry as an example. In 2009, the number of ski trips nationwide was less than 5 million. By 2015, this figure has exceeded 10 million, and compared to 2014, the growth rate is more than 20%. It is estimated that by 2022, skiing will be achieved. The number of people will exceed 50 million. The winter sports industry has risen to the attention of the national industry, and it has been incorporated into national and local economic development plans to assume the important role of stimulating consumption and enriching people's healthy life.
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In recent years, many people have become fans of outdoor brands. In addition to traveling, they often prefer to wear outdoor brands. In addition to outdoor sun protection, rain and other functions, its design and style are more and more fashionable. Even if you do not climb or exercise, you usually wear it. Obviously, a single function can no longer meet people's aesthetics.
At the just-concluded ISPO BEIJING 2017, the reporter found that what people call traditional outdoor clothing is no longer just a single color jacket, a bright ski suit, and a slightly bulky outdoor climbing shoe. “I look at the scenery. I am also a landscape.†It is also a functional professional outdoor clothing. In the future, there must be more scenery in nature, because the fashion has already been equated with the outdoors.
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