Prada 2019 early spring women's collection fashion show selected the US headquarters building piano factory seven layers for the show. All the outer building elements are peeled off here, and only the reinforced concrete structure is used. The space was designed by Herzog & de Meuron Architects to preserve its openness and openness for fashion shows.
The entire show has only added one new element: oversized floating panels. The panels are designed based on the existing window dimensions and are intended to define the show floor space from the outside. The translucent panels map out the external urban landscape, and the real city scene is ingeniously embedded in the interior space of the show. In addition to the real city scene, virtual cityscape images and models walking on the T stage are also projected onto the panels.
The inside and outside of the show are cleverly integrated. Artificial light enhances the reflection and transparency in the red, heavy silver and black show space. The lighting system on the windows also strengthens the sunset behind the red panels, creating a “sunset sunset†atmosphere.
_fashion show
Everything is visible and invisible; bright and dark; loud contrasts with silence. The model is like a virtual urban landscape formed by reflection and projection.
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