SCALER Scarlet Outdoor Wins Three Awards in China's Outdoor Industry Awards

It is reported that in the annual selection of outdoor industries, there are hundreds of applications from outdoor industry practitioners. Among them, there are 501 valid applications (including all brands and equipment), and ultimately the industry’s senior media, industry associations, equipment enthusiasts and 8264 The editorial team formed an expert judging panel to strictly select the annual award-winning brands and products. The top ten leading comprehensive brand awards are to select the top ten brands with strong comprehensive strength. The brand is among the best in both the annual sales and the number of terminal stores in the entire industry. The channels are diversified and the product features are distinctive. The industry (industry) Promote contribution, product and R & D promote industry (industry) professional development, corporate strategic planning has forward-looking, in the industry has a wide recognition and visibility, comprehensive strength. Scarlett's brand strength and channel development in recent years are obvious to all, and this award has been picked up for two consecutive years. The brands that have won this award include international brands such as Columbia, JACK WOLFSKIN, ARC'TERYX, The North Face (Northern).

In 2015, Scarlett's brand continued to expand its influence and continued to work hard to improve its product technology, functions and details. Scarlett believes that technology is also a means of communicating with the surrounding environment, transforming people’s strong desires and aspirations for nature into the driving force for product function and design, adhering to the requirements of high-quality surfaces, accessories, and details and accessories. Combining traditional craftsmanship with digital digital, the company continues to upgrade the application of seamless and 3D technology to meet people’s outdoor needs while also providing bridges for people’s emotional and environmental communication. In 2015, Scarlett applied laser lasers to the skin. On the windbreaker, to ensure that the body's moisture quickly and continuous circulation of the outside air, stability, breathability, accelerate the drying of the internal environment and skin respiration; In innovation and technology, Scarlett 2015 has been identified in the UV tag on the product tag; At the same time, Scarlett also continued to optimize its 3-FIT body technology to better fit the three-in-one wear requirements. In 2015, based on the deepening of technology and functions, Scarlett will also have an updated performance in spring and summer 2016. This year's F7135671 elastic trousers, which won the annual Equipment Award, uses imported water-repellent elastic fabrics, not only wearing Lightweight and comfortable, breathable, detailed design is also worth noting, such as the bag mouth using radiation film, seamless cutting back pockets, accessories using YKK high quality zipper, waist adjustable. All of these details have shown Scarlett's products ingenuity. In addition, the new omnidirectional stretch windbreaker from Scarlet 2016 is also worthy of attention, and the product will be on display at the 2.242 ISPOBEIJING site on February 24-27.

In 2015, Scarlett continued to develop a distinctive outdoor marketing approach in brand innovation. In CCTV's four prime-time show, a reality show on which foreign students participated in the “My first contact with China”, Scarlett’s costumes and equipment frequently appeared. “Culture has no borders and there are no borders in the outdoors. We hope that through this program from all over the world, a variety of skin-colored international students will participate in the show, presenting a healthy aspect of China's outdoor industry and product health, let the world know Chinese culture, but also close contact with China's outdoor!" 2015 Skye Music also made more bold and innovative attempts in cross-border cooperation, not only with the fashion celebrity "beauty prince" Ma Rui jointly designed and customized SCALER & MARUI series of skin windbreaker officially released to achieve a leap forward in outdoor aesthetics. At the end of 2015, it also launched a brand-new storefront model, the Travel Life Museum, in order to lock in the growing demand for travel. It fully opened up the online and offline channels of communication and introduced the management and operation model of smart stores to help prepare for travel. Consumers bring a one-stop travel service. The project also received the annual "outdoor + internet marketing event" in the annual election of the outdoor industry.