[LIFE-IDEA Laifu Aidi fashion women's clothing] sing Shenzhen clothing exchange finale

[LIFE-IDEA Laifu Aidi fashion women's clothing] sing Shenzhen clothing exchange finale

Leif Alder is designed for women who work, not for women who are idle and who only live for dress up and banquets. Women who work need career and family care. There is no extra time and effort to wear complicated clothes. Therefore, there is a new demand for clothing, that is, the freedom and replacement that can be matched. That is, clothing is integrated into the personal lifestyle and has strong adaptability. In daily life, there is no need to change clothing every day. From the office to the cocktail party, from the daily business to the business trip, there is a large and important party needed to go to work. The freedom and freedom during holidays and vacations, and even a social and outdoor activity after work, gave urban women great liberation and took care of their basic needs from morning to night.

Brand Positioning: A Fashionable Women's Brand Introduced into European Lifestyle

Age Positioning: 29-39

Consumer groups: 29-39 years old (consumption class with annual income over 50,000 yuan, middle and senior management personnel of enterprises, civil servants, presenters, chief editors, freelancers, office workers with many years of qualifications, ie urban middle class, white-collar workers Hierarchy rather than new humans.

Price positioning: Spring 320-1000 yuan summer 300-1200 yuan autumn 420-1800 yuan winter 500-4800 yuan

Consumer Market Positioning: Main Business Circles in Domestic Large and Medium-sized Cities and Economically Strong Cities and Counties