With the growing popularity of e-commerce in apparel marketing, major brands of apparel companies have been put into the ranks of network marketing. A new marketing model O2O model, is gradually becoming a new round of clothing marketing model.
What is O2O mode
What is O2O mode? Someone may ask this question. O2O mode is different from the traditional e-commerce B2C mode, but a sales model online-to-offline. That is, a new pattern of so-called payments of goods and services in the physical store, where payments are made. To achieve the effective online resources and physical store interaction, to achieve the purpose of providing sales. At the same time, consumers pay the amount online, the choice of clothing to the store can also be avoided during the online shopping clothing models and models do not meet the requirements resulting from the replacement of such inconveniences, more convenient for consumers spending activities.
How to run O2O mode in brand apparel business?
As a branded apparel, Sport O2O has a good sales promotion advantage. Especially for brand apparel retailers with many chain stores across the country, the mode of online payment and offline pickup further revitalized the operation of various chain stores and played a positive role in promoting the overall sales volume and promoting the effective utilization of resources .
At the same time O2O mode for the promotion of the brand also played a favorable lead role. Through the promotion of traditional physical stores combined with the network model of publicity, so that more consumers grasp the product information, so as to achieve the role of brand promotion. For brand apparel business also has a certain initiative. Therefore, O2O model will undoubtedly lead the apparel sales a new model.
Loyer.Mod Yung Yue Women take the lead in achieving O2O marketing model
Loyer.Mod Yung Yue Women in the beginning of the establishment of the network channels have been more complete planning, at present Alibaba, Lynx, Jingdong, Jumei excellent products and other major platforms already have better network resources and operational capabilities. Yung Yue second half of 2013 through a new integrated distribution platform http:// formally launched on the new content distribution platform Wyatt We will integrate the advantages of online and offline stores under the store, the establishment of online and offline under the three-dimensional interactive marketing model, the use of our ERP systems and content distribution platform Wyatt assist our customers and distribution customers low-cost entity to carry out online sales, will take the lead in the next O2O marketing online and offline synchronization in the industry.
Loyer.Mod 2014 Loyer.Mod Rong Yue Women's grand launch of "online and offline synchronization shop" program, has launched online and offline synchronization shop plan, all LoyerMod distributors, stores can join our LoyerMod tolerance Yue O2O program. And all the online sales to the franchisee, open new O2O mode, to join Loyer Mod Yung Yue women's store, send online shop, double store. Yung Yue will be determined to help our partners to build a three-dimensional marketing network, online channels as a supplement to the offline channels to cover more physical stores have not yet settled in the national cities to attract loyal brand users. Let every woman who tolerate Yue's women are able to have greater profits and wealth.
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