UIAN meets women's 2013 autumn and winter new album series to spread fashion and intellectual lifestyle

UIAN meets women's 2013 autumn and winter new album series spread fashion and intellectual lifestyle

U'AGAIN meets women's brand positioning
First, the brand interpretation: elegant, intellectual fashion,
Tasteful ---- elegant,
Intellectual ----- intellectual
Fashion------fashion,
"Tasteful" "intellectual" "fashion" accurately interprets our claims and pursuits for modern fashion life. Designers use a simple design, personal and fluid tailoring to outline the unique elegance and intellectual style that UIAN meets.

Second, target consumer groups positioning:
Mature young women with a young mindset Urban white-collar workers from 25 to 40 years old as meeting target customers, certain social status, certain knowledge and cultural taste, confident and independent temperament

Third, product positioning:
Located in high-end goods, mid-range price, to go to work, but also to shop, attend party parties, and spread fashionable and intellectual life style.
Product Series: Elegant Series + Fashion Series + Professional Series
Ageing: Actual age: 25-40 Mental age 20-30
U'AGAIN meets women's agency: http://