"Hans Christian Andersen" brand is an internationally renowned brand from Denmark, 2005 to enter the Chinese mainland, and stabilize the same industry market. Andersen's fairy tale is the most influential in China and is also known. The brand name contains both Andersen's and Hans Christian Andersen's cultural heritage (part of the miniature image, the big as, survivability, combat effectiveness, group spirit, etc.), but also contains some independent heroism Spiritual implication.