ZEGDA, the leading fashion lifestyle brand in China, has once again become the focus of fashion industry. June 12, the new generation of international superstar Jang Keun Suk opened the Changsha line, during which ZEGDA is greatly endorsed by Jang Geun-seoul carefully planned a series of microblogging marketing activities, not only fans touted, more fermented into a network hot topic. Artiste Marketing has always been one of the magic weapons in the ZEGDA fashion. Last year, with the help of ZEGDA Zhengda, JKS Japan's Shanghai concert was a success. ZEGDA Chia Tai also made a name for itself in the Cenozoic ethnic group and became a classic case of fashion brand marketing. Magical resources, precision marketing into the industry benchmark Grasping the precise needs of the target audience is the superior brand communication. ZEGDA Chia Tai in their own brand marketing, always adhere to this principle. As last year, "Zhengda X Jang Geun Suk, please" the theme of the Shanghai concert. The visit to Changsha by Jang Geun-seok continued the theme of communication of "Zhengda X Jang Geun-seok and this Xiang-you." The activity is still centered around the most active "e-commerce platform" and "Weibo" of young consumers. While promoting actual sales through activities, it will create more opportunities for direct face-to-face communication with target consumer groups, triggering the resonance of these groups and even following them. Highlights a lot of activities, the effect is outstanding. Among them, ZEGDA is recording a live ticket for the program provided by the target group and was once fired for more than 2,000 yuan. The ZEGDA for young consumers tailored "with the Korean superstar Jang Geun Seon face to face" opportunity, but also won the fans fanatical chase. During the event, every piece of information sent by ZEGDA official microblog was received very good communication effect, easily transmitted thousands of, so that ZEGDA brand success after wave of brand promotion. It is reported that after the program broadcast, Jang Keun Suk will personally publish "thank ZEGDA" microblogging. In this has more than three million readers of the communication platform, the significance and effectiveness of this microblogging brought about by the proliferation of immeasurable ... Fashion Marketing to accelerate the popularization of urban fashion style How to better the young fashion brand into the consumer has been Marketing thinking questions. After all, after 85 group brand awareness of consumer stronger, pure exposure advertising has little effect on them, they are more focused on spending and their own can resonate with the brand. Fashion idol is one of the important links to communicate with these young consumers. Exquisite communication strategy can drive this link well, and bind this consumer group with the brand's own values ​​and even products. In the past two years, ZEGDA Chia Tai passed many exquisite artist marketing strategies and achieved a win-win situation for artist marketing. Not only to a large extent enhances Jang Keun Suk's popular image in China. It is also very good for the brands to advocate the "youthful, original, dynamic and wild" new fashion experience, and the young consumer groups have conducted effective communication, to a large extent won the resonance of this young consumer groups. This highly creative artist marketing, after all, the benchmark for innovative marketing industry. At the same time, ZEGDA Chia Tai also through the continuous breakthrough of their own style of merchandise, with young consumer groups to achieve the simultaneous growth of commodity values. This year, ZEGDA Chia Tai invites the European cutting-edge fashion team to join, to create a light luxury style of goods to the wild, modern urban fashion lifestyle, highlighting the "feeling up" unique personality. As a pioneer of the new fashion lifestyle in China, ZEGDA Chia-Ching will be more innovative approach to fashion more young people in the new fashion lifestyle, popularize the unique urban fashion casual style. "Chia Tai brand The official said.
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