"I often see the Galp brand in the shopping malls in the north of the city, what are your plans for the northwestern market?", "What are your products that are mainly divided into several series?" At the China International Fashion & Apparel Fair Hereinafter referred to as service Fair), such problems let Galp's team overwhelmed. The end of the lively four days, served Expo fell. 20 years of precipitation, the 20th session of the service fair ushered in its most lively term; brewing for many years, for the sixth consecutive year exhibiting Galp leisure men's brand is also in this session of the service Expo opened it The most brilliant page. After three years of accumulation, brewing, adjustment, transformation and transformation, Golub became the shining star of the current service fair. Leveraging the stage of the Expo, Galp has shown a new look; walked through the service fair, Galp will be a new positioning, a new image, new products, opened a new journey. "Delicate and elegant" amazing service Expo as the garment industry in China and the world as a "benchmark", the annual China International Clothing & Accessories Fair ushered in its 20-year-old birthday. In the highest stage of the domestic garment industry, Galp, which has been participating in the service fair for 6 consecutive years, once again became the focus of attention of the industry. It is reported that in this service Expo, Golfer attracted many businessmen from all over the country, most of them are the channel industry in the apparel industry, or from the department store system, or agency clothing brand. "In the domestic market, the fashion leisure sector is a very potential sector, and the urban fashion crowd that Galpu faces is now the mainstream of high-end consumption." At the exhibition site, Mr. Chen from Jiangsu Province has been acting as a business casual Men for many years, he told reporters that the service to see the Expo main brand is looking to find one or two more potential fashion casual men to join, "Galp's terminal image and products are aspect, cut into the thin Sub-market. "In this regard, Galvo Marketing Director Lu Xiaojiang said that after three years, Galp on the new needs of this urban new ethnic group. Began to gradually adjust the product style, and eventually explore the 3 years later, the product style accurate positioning as "refined and elegant." "Galp is going to take an unusual way, from the narrow door out of their own style." Lu Xiaojiang said that currently more well-known fashion men's clothing is too much publicity, personality, and business casual men are too calm. After three years of market exploration, Galp constantly runs the product style and finally captures a "refined and elegant" style that will enable the urban elite to express themselves in a variety of occasions, such as the workplace, social issues and parties Dress. "It is dignified yet energetic, introverted and without strain, low-key to highlight the elegant sense of quality." In the service fair, Galp new baked new products, and many other people in the industry are quite amazing. Whether it is fabric or style, technology, are very elegant. As one franchisee at the scene said, "Galp's clothing, is to wear on do not want to take off." At the show site, merchants from all over the country have stopped at Galp's booth, many of whom From the product to attract, to the depth and Galp's marketing team to agree with the idea of ​​the operation of Galp, eventually becoming Galp's intention to join customers. Comprehensive transformation to open a new journey The exhibition momentum, the investment effect so good, in addition to Borrowing the Expo 20 years trend, the accumulation of precipitation in the previous three years, Galp also achieved today's brilliant. It is reported that Galp since three years ago, after rigorous market demonstration, began brewing transformation. Three years, Galp constantly adjust product positioning, consolidate the existing market channels, open up new markets, to achieve a comprehensive transformation. Lu Xiaojiang said Golfer will further carry out changes in the channel mode this year and generous "pioneering territorial expansion." It is learned that, in order to further enlarge and strengthen franchisees, Galp will be joined in a single store on the basis of increased support for regional agents, to create 20 benchmark regional agents, and focus on the development of Liaoning, Shaanxi, Sichuan, etc. The area of ​​the region, to radiate the surrounding area. In the direct-owned plate, Galp will continue to integrate its offices and strengthen the branch office building, focusing on the development of Beijing, Hubei, East China, Fujian and other places. It is reported that last year Galp spent tens of millions of dollars to build direct marketing system, including the integration of offices set up branches around the country, as well as the opening of 100 outlets. "We selected the key areas in the first- and second-tier cities in the country and set up large stores in the major business districts to preempt the strategic high ground and radiate the surrounding areas." Lu Xiaojiang said that the focus of the northern market is in shopping malls, Channel has many years of solid foundation; and the focus of the southern market, ground floor shops, in the direct sales of these 100 stores, the southern market of Galp has also been rapidly exploited. On the one hand is "to open up the boundary", on the other hand is "intensive farming." Lu Xiaojiang revealed that this year, Galp will strive to enhance the terminal sales performance, "We will introduce a domestic top retail auxiliary agencies, through a single store supervision, on-site behalf of the church, etc., in all regions of the country terminal retail training, full assistance Terminal enhance retail performance.In addition, in the market development plan released in 2012, the full promotion of Galp's fourth generation terminal, will also become the focus of the future work of Galp.Golp marketing manager Lin Si school said that Gore The fourth generation terminal is the standard terminal launched after the transformation of Galp, with the new positioning of Galp fully established, the new terminal image will fully demonstrate Galp's refined and elegant new positioning. The new positioning, new Image, new products, Galp is about to open a new journey.While the wind, Golfer will be the master of fashion casual men's world!
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