[China Glass Network] Taobao's fieryness has already made traditional enterprises, especially retail enterprises, covet. Today, many companies have launched corporate marketing activities through Taobao in the form of C store or Taobao Mall, but in fact they can really receive expectations. There are not many effects. One of the important reasons is that there is not enough systematic understanding of Taobao's operation. So how do you build your own Taobao operation system? The following Cai Gen Tan combined with its own operation Taobao operation case analysis.
I. E-commerce strategic planning
Based on data mining, through the 360-degree insight analysis of the market, competitors, consumer research, and the company itself, the company's overall e-commerce model, overall strategic objectives, development stage steps, inputs and expected benefits are planned. Clear direction. The project functions are decomposed, and the project progress control Gantt chart is formed, and the detailed strategic implementation plan that is executable, supervisable and controllable is implemented.
Second, the store planning and decoration
On the basis of the overall analysis and planning, we will establish a first-class Taobao shop planner and a first-class UI designer to highlight the store's brand temperament and customers through the overall structure, column division, process experience and visual style of the online store. shopping experience.
Third, product planning
Adopt USP (unique sales proposition) planning + FABE mode + brand planning comprehensive system, combined with industry characteristics and Taobao shopping network culture characteristics, through the organic collection of emotional and rational ideas, planning and designing a more productive product baby page , thereby effectively improving product conversion rate.
On the basis of data mining, through the star hot products, Jinniu profit products, matrix planning and pricing system planning of the blocking products, the complete product width and product portfolio are formed, achieving the unification of hot sales and profit balance, and solving the conflicts between online and offline channels. problem.
Fourth, commodity promotion operations
Using various promotional activities of Taobao, planning creative shop various theme activities and related sales, cross-selling and other means to achieve product vividness, enhance user stickiness, increase customer unit price, create explosive products, and achieve sales leap.
Fifth, the promotion of operators <br> <br> Cai Gen Tan Taobao to promote the operating system to introduce targeted traffic as the core, take the free promotion within Taobao station, within Taobao station tool advertising, the whole network assisted promotion, etc., system solutions Taobao shop traffic problems for The store brings a large number of effective targets to purchase customers. We insist on using the smaller investment to achieve greater promotion effect under the guidance of the strategy. We must never blindly flow only, and do not promote the invalid traffic, and achieve the double effect of sales and brand promotion. .
Six, customer service sales
Customer service sales is a key link to achieve sales, and it has a core position. Cai Gen Tan will standardize and systematically operate from the four levels of business, culture, management and training to realize the streamlined and reproducible sales customer service system.
Seven, data analysis
Data mining and analysis is the obvious difference between e-commerce and traditional offline business. The data of e-commerce is accurate and immediacy. The foundation of Taobao Tan's Taobao operation system is data mining and analysis. Through horizontal, vertical and cross-analysis of various data, formulate strategies, enhance the promotion effect, and improve the store conversion rate, thereby improving the ROI of the whole store and realizing greater profits for the company.
The above view on the operation of Taobao project only analyzes its own personal suggestions from the system level. Cai Gentan believes that Taobao E-commerce operation should be based on data mining to enhance the store conversion rate, from strategic planning and online store planning. , product planning, product promotion, Taobao promotion, customer service sales, data analysis, etc., the system to build can win!
The raw material of mink coat is called raw leather.
The original skin is divided into two parts: skin and wool. The hair surface consists of two parts: needle hair and bottom wool. The needle hair is long, rigid, straight and bright. The undercoat is short and soft, and has no light. When buying mink coat, besides the satisfactory style and fine workmanship, it is very important to check the quality of the raw leather. We can refer to the following steps:
(1) Hope: whether the hair bar is straight, whether the hair is neat, whether the color is symmetrical, and whether the luster is bright. The luster is poor and the hairs are messy. A concave spot can be found on the surface of the wool, and the plush can be removed by hand to check whether there is a light plate. If it is a beautiful dog's coat, carefully check whether the tip of the fur is scorched; for a cat's coat, the focus is on the clarity of the dots; if it is a Hu sheepskin coat, it is better to have short fur and firm patterns. You should also use your hands to gently push the hair along the wool surface to see if there is any hair loss. Next, we should pay attention to whether there are cracks in the joints. It
(2) touch: rub the skin with hand to check whether it is soft or not. If the rubbing sounds, or feel stiff, that leather tanning penetration is poor, on the mink coat fastness and wearing comfort are affected. A concave spot can be found on the surface of the wool, and the plush can be removed by hand to check whether there is a light plate. You should also use your hands to gently push the hair along the wool surface to see if there is any hair loss. Next, we should pay attention to whether there are cracks in the joints. It
(3) Blow: Blow on the fur with your mouth to see if the fur is loose, flexible, flat, knotted or oily.
(4) color: require uniform dyeing, luster, loose and flexible, hair line is consistent, smooth, with white paper wipe hair several times without hair loss, no dust; no oil, no odor, no hair removal, no needles, with the hand to push the hair quilt can not shed. It
(5) smell: smell the fur and make it smell good. If the fur is not properly treated and the fat and meat are not cleaned up, it will leave a foul smell, and will appear in the preservation of fur moth, moldy. It
(6) weigh: the weight of clothing, the same size of leather, and the lighter weight of clothing.
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