The northern hemisphere is extremely cold and hot in Zhejiang's exports

From the Pacific coast of Japan and South Korea to Britain, France and other countries on the Atlantic coast, to Russia and Ukraine in Central and Eastern Europe, the influence of extreme cold weather in the Northern Hemisphere has continued to expand. Although the cold has not affected the Jiangnan, the business opportunities have come, and the demand for winter clothes and various warming supplies has soared. Foreign merchants requesting urgent shipments of winter clothes and increasing the volume of orders have been sent to Zhejiang’s foreign trade companies in large numbers. Extreme weather was not prepared in advance, and many companies had to rush into battle, started early and worked overtime, but could not meet the needs of customers within a short time.

The “one-time effect” statement in the economics circle means that the temperature changes by 1°C and the sales volume of goods will change greatly. In recent years, due to the influence of El Niño and La Niña climate, extreme weather has frequently appeared and given to people. Life brings discomfort and huge business opportunities. For Zhejiang businessmen, how to find business opportunities in climate change is still a big challenge.

The owner of the feather factory urges employees to work early in the snowstorm in Italy, and pushes Pharaoh from the warm home of Sichuan in advance to work in the factory in Shaoxing.

Recently, European countries in Northeast Asia suffered from rare cold currents and snow and ice, and some areas even experienced the lowest temperature in history. Suddenly, the cold weather has caused the surge in European demand for warming supplies. The sudden orders have also forced Zhejiang’s foreign trade companies to summon employees who are still in their hometown New Year to return to the factory, speed up production, and supply as soon as possible.

Lao Wang is an employee of Zhejiang Maolong Home Textiles Co., Ltd. down production workshop. The company originally planned to start work after the Lantern Festival. He originally intended to come out of his hometown in Sichuan tomorrow. However, on February 1 he received a notice from the company asking him to return to the factory as soon as possible, and his travel expenses could be reimbursed by the company. On February 2, Pharaoh rushed to Shaoxing.

Zhejiang Maolong Home Textiles Co., Ltd. is a company that produces feather raw materials, duvets, feather down pads and other products. The products are mainly exported to Italy, France, Germany, Spain and other countries. General Manager Mao Fengwei said that as early as the end of January, he received a phone call from an Italian customer requesting the delivery of a batch of 120 tons of down material scheduled for delivery in mid-March to be delivered in February. In order to show sincerity, the other party even first paid $152,000 in advance into Maolong Home Textiles' account.

Mao Fengwei immediately arranged for the Ministry of Personnel to contact employees in Sichuan, Guizhou, and Jiangxi, and asked them to come back to work in advance. He promised to raise his salary by 20% this year and reimburse the return trip (including the Spring Festival home return): “Currently, it’s probably already Nearly 80 employees returned to the factory in advance, accounting for about half of the total, and the cost of reimbursement has exceeded 50,000 yuan, said Mao Fengwei. Since February 2, Maolong Home Textiles has received more than 30 European orders, which is about 10 times of the usual orders.

Too late to produce foreign materials that raw materials can also be accepted is also the production of warm products. Tuscan Garments Co., Ltd. located in the east of the city of Shaoxing City, mainly produces all kinds of down apparel, products are mainly exported to Italy, from last December to January of this year, companies Received 45,000 down apparel orders. “Originally we agreed to deliver the goods at the end of April. Due to the recent cold in Europe, the customers are pushing harder. We are prepared to work overtime and strive to ship to him in February,” said Wang Chongkun, chairman of Tuscan Garments Co., Ltd.

Hangzhou Xiaoshan area is the main production area of ​​Zhejiang down products. Just after the Spring Festival, nearly 100 manufacturers of down products in the local area have all started to develop full-fledged horsepower and stepped up production of down jackets and duvets. Zhejiang Tianxiang Holding Group Co., Ltd. has received more than 10 million US dollars worth of new orders since the holiday season, in which seamless warm underpants are especially popular with European customers. There are several companies that are unable to produce ready-made garments because of the Spring Festival. Italian customers said that they can transport down and down raw materials in the past and they will look for local production companies to process.

In Wenzhou Yongjia and other places, last year was affected by the European debt crisis, some winter clothing manufacturers suffered a single refund, a serious backlog of inventory. In the past two days, European customers demanded large quantities of supply, and many companies have been exporting their winter clothes for months.

In order to ensure that the cold and warm products exported to Europe are shipped to Europe as quickly as possible, customs offices throughout Zhejiang have opened up green channels, simplifying export procedures and improving efficiency. Shaoxing Customs has set up a special window for cold products such as garments and bedding products exported to Europe from the area, and exempts queuing, priority orders, priority inspection, priority transfer and other methods for export of goods involving cold and frost resistance to ensure that the goods arrive as soon as possible. Europe. Hangzhou Customs simplifies formalities by means of inspection, release, etc., and opens 24-hour customs clearance services for cold-resistant and antifreeze goods.

Finding Business Opportunities in Climate Change In meteorological economics, there is a “one-time effect” statement, and meteorological environmental experts concluded that: 65% of sales in circulation enterprises depend on the weather, because the weather directly affects people’s physiology and psychology and dictates them. Consumer behavior. The temperature difference of 1°C or the increase or decrease of precipitation by 1mm reflects the significant changes in passenger flow and sales volume.

For example, when the temperature reached 22°C, the beer began to sell; the temperature rose to 24°C and the swimwear became popular; when it was raised to 29°C, ice cream was better than ice cream; when it was over 30°C, the sales of ice cream would decline, and the refreshing drink sales would be Great increase. Selling fruits also has a close relationship with the weather: apples, which are popular for temperatures above 10°C and below 33°C; pears, which sell well above 30°C, and continue to experience high temperatures in particular.

In the developed countries, the meteorological economy is already a very mature commercial operation. These various air-conditioning indexes, ice-cream indexes, and swimwear indices have become an important basis for merchants to determine their storage and marketing plans. In Western economics, there is a well-known Delphi's law: that is, the input-output ratio in meteorology is about 1:98. That is, if you invest 1 yuan, you can get a return of 98 yuan.

In Zhejiang, from the mid-1980s onwards, units began to order professional meteorological services. For example, some vegetable growers in Pengzhou, Hangzhou used the village as a unit to customize weather information. In recent years, many clothing companies have also signed up with meteorological departments. Personalized weather service agreement. It is understood that China's current meteorological input-output ratio is about 1:69, and there is still much room for improvement compared with the Delphi Law.

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