More than 2,000 designers gathered to sell "China Leather City" design

More than 2,000 designers gathered “China Leather City” to let European famous brands come to Haining to buy design “This year, I will open a designer collection shop in Haining, invite internationally renowned designers and domestic cutting-edge designers to put their own works. In the store sales, when Haining really can become a fashion capital!” Yesterday, the reporter listened to the Haining Leather Designers Association President Zhang Sifeng's rhetoric, a little embarrassing: This is still the famous Haining Leather City? Haining people's emboldenedness come from? Haining, when has achieved "a magnificent turn"?

"72 Inhabitants" Taking the Lead in "Separation of the Brain"

Into the Haining China Leather City - Leather Brand Fashion Center, 72 brand-new small buildings patchwork. Each building's front door is adorned with a distinctive brand name. Everyone calls themselves "72 tenants." The fashion center built in 2008 covers an area of ​​over 200,000 square meters and has an investment of nearly 600 million yuan.

All of them are located in the R&D center of major leather companies. Now they have been upgraded to the “Provincial Industrial Design Demonstration Base in the Province of Leather”. The function of the brand fashion center is very clear. It is the company's design research and development, brand display base, its original intention is to let the original focus on production companies to shift more attention to the design and marketing, so that "brain separation" . Aida Fashion Co., Ltd. was one of the earliest companies to move into the fashion center. After Zhu Yingjie, the general manager, experienced the low tide at the turn of the century, he gradually established the consciousness of winning with technology. Moving from a leather park to a large, lavish fashion center is not just a matter of changing the environment. After accomodating the center of brand fashion, the agglomeration effect begins to show. He said that the company’s annual investment in technology research and development accounts for 50%-60% of annual expenditures, and it has a team of more than 50 designers. Even if it is just a designer, it also gives 10 More than 10,000 yuan in annual salary. He said with confidence: "Many of our designs can basically be synchronized with foreign countries."

28 "Chalets" Hiding "Big Fashion"

On the edge of Haining Leather City, there is an elegantly curved river, where 28 uniquely designed wooden huts are dotted. This is the latest “Designer Corridor” established by China Leather City. Each log cabin is an excellent leather clothing personal designer or design agency studio. It is Leather City that provides free design talents. It is no exaggeration to say that “chalet” is a creative company in Haining Leather City. Vitality.

Wu Xuanqiang was the first designer the reporter encountered in the “cabin”. He is currently the general manager of a clothing company. Wu Xuanqiang has a leather-leather trousers and is very style. He said he designed it. In 2008, he came to Haining with 300 yuan in cash. At that time, Haining Leather City was already quite large, but the emphasis on design was just beginning. Here he started selling designs. Two or three hundred yuan, a good relationship is also a little free, but also sold a high price of 2,000 yuan, which makes Wu Xuanqiang very happy. In this way, day and night to catch the design plan, a month can draw up to 20 pieces. Because at the time the leather business had very few designers of its own, his design was relatively popular and many tanneries came to buy his designs.

In 2009, Wu Xuanqiang began to sell prototypes. The change of thinking also changed the design of several hundred pieces into a sample worth tens of thousands. Now, Wu Xuanqiang has a very good business. He now has two development offices in Changshu and Shenzhen in addition to Haining.

“This has become a place frequented by garment manufacturers in Guangdong, Hong Kong and other places, and even some international brands will come to buy our designs!” As chairman of the Designers Association, Zhang Sifeng is quite proud.

Going to Europe to learn 40,000 yuan for 7 days In 2011, the Haining Leather Designers Association was established. This is the first leather designer association in the country and Zhang Sifeng serves as the president. At present, there are no less than 200 Haining leather companies with designers, and there are more than 2,000 designers in Haining, of which 90% are foreigners.

In the year of the founding of the Designers Association, the “learning team” of designers went to study in France. Twenty-five leather companies sent 26 key designers abroad to study, and were designed by designers who used to design fur coats for world top brands such as Chanel and Dior. Come to teach, teach the latest leather fashion trends, design concepts and how to position the brand style. After 10 days in France and 7 days in class, although the cost is as high as 40,000 yuan, company CEOs are willing to pay for money, and even some of the CEOs who are designers are going to study later.

Zhang Sifeng said: “If we go abroad, we will find the gap between us and Europe.” In China, it is often the owner, the factory, the brand, and finally the designer. In Europe, the designer is the first element to be considered. Only when the designer forms his own independent style will there be investment.