SAKS launches new EDUN product
Fred Wilson, chief executive of Saks Fifth Avenue in the United States, recently stated that on March 11th, the company launched the Edun series of denim fashion brands in 46 Saks stores. The brand was designed by Bono, lead singer of the famous band U2, wife AliHewson and designer Rogan Gregory.
A few days ago, Saks Fifth Avenue was actively increasing the market for Edun brand. In the evening of the new product launch conference, the company also held a press conference at the flagship store in New York. The U2 singer Bono and his wife Ali Hewson, as well as the designer Rogan Gregory and the factory owner from Lesotho in southern South America, attended the press conference.
The Edun brand launched this time, the main models include light cotton and denim trousers, jackets, skirts, cotton cowboys and other raw materials, raw materials are basically from uncontaminated pollution in South America and Africa and other real estate cotton area, the product by Produced in processing plants in Lesotho and Peru.
Every brand of jeans wears a brand slogan: "We have stories of people who are busy making clothes." The entire new collection retails for between $45 and $300.
“The idea of ​​designing a work is to treat those people in developing countries who are more friendly and equal to people around them. These countries need to carry out normal trade, not just provide assistance. They want to do business with us and see what they produce. Clothing is placed on our shelves.†Bono said: “The cotton produced in African countries is difficult to compete with processed cotton in developed countries. Therefore, although this idea has a political significance at the beginning, it has now become real. Career."
Bono praised the cooperation with Saks Fifth Avenue in the United States as "very significant" because of its large size and strength. “Saks Fifth Avenue can bring products to the entire United States, allowing more consumers to contact and purchase the brand, a street shop can not achieve this goal.†Bono said.
The Edun brand will also be sold in countries such as the United Kingdom, Canada, Iceland and Spain, and is gradually forming a global influence.
A few days ago, Saks Fifth Avenue was actively increasing the market for Edun brand. In the evening of the new product launch conference, the company also held a press conference at the flagship store in New York. The U2 singer Bono and his wife Ali Hewson, as well as the designer Rogan Gregory and the factory owner from Lesotho in southern South America, attended the press conference.
The Edun brand launched this time, the main models include light cotton and denim trousers, jackets, skirts, cotton cowboys and other raw materials, raw materials are basically from uncontaminated pollution in South America and Africa and other real estate cotton area, the product by Produced in processing plants in Lesotho and Peru.
Every brand of jeans wears a brand slogan: "We have stories of people who are busy making clothes." The entire new collection retails for between $45 and $300.
“The idea of ​​designing a work is to treat those people in developing countries who are more friendly and equal to people around them. These countries need to carry out normal trade, not just provide assistance. They want to do business with us and see what they produce. Clothing is placed on our shelves.†Bono said: “The cotton produced in African countries is difficult to compete with processed cotton in developed countries. Therefore, although this idea has a political significance at the beginning, it has now become real. Career."
Bono praised the cooperation with Saks Fifth Avenue in the United States as "very significant" because of its large size and strength. “Saks Fifth Avenue can bring products to the entire United States, allowing more consumers to contact and purchase the brand, a street shop can not achieve this goal.†Bono said.
The Edun brand will also be sold in countries such as the United Kingdom, Canada, Iceland and Spain, and is gradually forming a global influence.
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