Non-savory design concept of Shanghai Ferrari flagship store

The design of Shanghai Ferrari flagship store is extraordinary, fully demonstrates the Ferrari brand's super taste. It is not only a shopping store, but also a perfect embodiment of Ferrari’s historical and mystical legend. The shape, decoration and material selection of the shop match the enthusiasm and respectability of the racing car to create a unique Ferrari fashion shopping space.

As we all know, Ferrari is a distinguished brand that brings together the essence of Italian culture. Therefore, designing a flagship Ferrari store is not easy. Designer Massimo Losa Ghini takes care of the charms in the middle. He uses a lot of streamlined designs and Ferrari cars and RVs? 17. The appearance is exactly the same, which triggers the sense of speed and speed, and is similar to the Italian artist Marinetti's simple, but very futuristic aesthetic concept.

The epoch-making and minimalist style of Ferrari’s flagship store is accompanied by the interpretation of multimedia technology. The effect is even better, and it brings endless sensory stimulation to the consumers: the shop’s unique lighting arrangement and the giant LED TV screen that broadcasts racing clips throughout the day. , And unmatched sound system, so that the eyes and ears of consumers can enjoy the car's driving pleasure, just like staying at the racetrack as realistic.

The Ferrari flagship store occupies an area of ​​approximately 700 square meters. The two-story spacious design creates an unprecedented comfortable shopping environment for consumers. The flagship store is divided into four shopping areas: Luxury area, GT area, Fans area and Kids area. Provide high-quality products from clothing, leather goods, household items to racing sports car models; customers can enjoy the shopping pleasure, but also can enjoy the delicious and smooth Italian coffee in the world's first FerrariCafe next to the store, to spend a happy leisure time.

Considering that the flagship stores have unique styles in different regions, the designers also spent a lot of time in designing the shops. For example, in the fans area, the aluminum pillar wall with high-tech and flexible feeling is selected; In the luxury area, high-quality display racks and glass windows are used, with leather walls and polished paint walls to create an elegant and extravagant shopping atmosphere.

At the Ferrari flagship store, customers can even see the true popularity of the Formula One racing car and its unmistakable style. There are also many components from the famous Ferrari cars. The display locations are carefully arranged by the designer and match with the shop design. Seamlessly.

The clever use of vivid images by designers to create three-dimensional design effects to create a sense of space and beauty in the store is another important characteristic of Ferrari flagship store design. It creates a Ferrari shopping world that can touch customers' audio-visual aura and passion. Let the customer leave a deep good impression.