Sada Sports Products: In-depth analysis of brand strategy to strengthen marketing efforts

Fujian Sadatian Sporting Goods Co., Ltd. is located in Jinjiang, known as the “China Shoes Capital”. Since its establishment in the 80s, after more than 20 years of brand accumulation, Sada has developed into an international R&D, large-scale production, and multi-channels. Sales of professional shoes and apparel companies.

The company has 16,000 square meters of modern standard factory buildings, complete hardware and software facilities, the main production equipment and a variety of quality testing facilities are imported from abroad, representing the most advanced production level, all kinds of high-quality management personnel to more than 100 people, professional technology More than 1,000 employees.

Under the leadership of general manager Zhang Changjiang, Sadaren upholds the development philosophy of “Quality is the lifeline of the company”, continuously implements quality control management in continuous development and innovation, actively introduces ISO9001 internationalized management mode, and successfully passed ISO9001 international in 2003. Quality Management System Certification.

In-depth analysis of brand strategy and continuous improvement of marketing efforts is the consensus of Sada people. In 2004, the company spent huge sums of money on hiring famous cine, sight, song, and racing amphibious superstars - Happy Tian Wang Lin Zhiying as the brand image spokesperson, with "happy "Popularism", a distinctive brand personality image, creates and leads the new trend of youth fashion.

After more than ten years of market development and maintenance, Sada Corporation has now established sales branches in major cities across the country. Its products have entered the domestic and international markets and have many loyal consumers who have repeatedly purchased them. In 2003, Sada won the honor of “Best-selling Brand in China Market”, “China Famous Brand Product” and “Quality Trustworthy Product” in one fell swoop.