Winter·Keeping & Waiting for a City Painting, 2017 Winter New Product Launch Conference was a complete success

On June 1, 2017, a city painting, CITY & PAINTING, held a 2017 winter new product launch conference in Guangzhou, presenting a brilliant new show for consumers. About 500 franchisees, agents, VIP customers from all over the country, and a number of news media came to the scene to share a new style of fashion feast.

As a leader of the “middle-class city light and mature women's lifestyle”, the city paintings are characterized by warm and rich colors, artistic stitching design and layered creative matching and detailing. After nearly ten years of market test, the more It has been recognized and loved by the apparel industry and consumers.

Ms. Lele, an artistic director of a city painting, was interviewed by the media.

This one-town painting-2017 winter new product launch conference is unique, showing the new products in the form of stage plays for the first time. One City Painting One and the students of the Performance Department of the College of Art and Design of Guangdong University of Technology cross-border, with the theme of “Winter·Keeping & Waiting”, using “migrant birds”, “female red”, “sentimental” and “time tunnel” The four scenes perfectly interpret the winter new collection and showcase a feast of fashion show.

In this new product, one city painting adopts the natural, environmentally friendly and comfortable cotton and linen fabrics that have been used consistently, and launched the winter ink series. Ms. Lele, an artistic director of a city painting, said: "I hope to use the form of calligraphy to convey an inner sense of strength and to interpret women's unique feelings."

With one product as the core, one city painting has created more than 300 stores in the national market in just 5 years. As a fast-growing enterprise, it is necessary to constantly improve the management system of the enterprise, stimulate the creativity of the team, and develop the long-term development of the enterprise. Lay a solid foundation. Ye Wen'an, the deputy general manager of Yicheng Painting, led the team to further optimize the organizational structure of a city painting. In order to improve work efficiency, the centralized management model was abolished and flat management was implemented. All departments, each job responsibilities, rights, and interests are clearly defined, the process is clear, and KPI performance incentive mechanism is formulated to stimulate team vitality. Mr. Ye said: "At present, the operation and management of enterprises can achieve high efficiency and rapid response. On this basis, we will continue to intensify product innovation, talent cultivation, maintain the team's ability to innovate, and be a strong cornerstone of enterprise development. ”

Mr. Ye Wen'an, the deputy general manager of Yicheng Painting, was interviewed by the media.

One city painting always regards innovation as the first essential point of enterprise development, and clearly defines the operation concept of “only differentiated products with unique personality”. I believe that one city painting that always breaks through innovation will become more and more it is good.

Enter a city painting and a brand center

Into the fall and winter clothing will feature brand ordering 2017

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