With a solid industrial base and seize the opportunity of “Internet +†development, a group of outstanding Chinese designers and brands have emerged on the international stage. The Chinese fashion industry is exerting greater influence or will become a new business card of “ Made in China â€. Recently, at the 2017 Asian Fashion Federation China Conference held in Hangzhou, representatives from the fashion industry from China, Japan, and South Korea attended.
Germinated flowering industrial soil
The new technology fabrics, 3D metal sequins embellishment, avant-garde pioneer design, complemented by dynamic music, the opening of the fashion show, the Chinese designer Liu Sicong's work creates a stylish and cool atmosphere, grabbing the attention of the audience.
Relying on the multicultural concept, the mellow expression and the sophisticated manufacturing process, Chinese fashion has already said goodbye to the “simple superposition†of the oriental elements, and is creating a variety of styles. The fashion industry has also entered a period of rapid development. The strength of designers has rapidly gathered, the pace of entrepreneurial innovation has accelerated, and the industrial ecology including clothing, channels and culture is taking shape.
It is difficult to rise high-rise buildings. According to Zhang Qinghui, chairman of the China Fashion Designers Association, the outbreak of China's fashion industry has benefited from a solid industrial base.
"The world-renowned fashion center, all have a solid manufacturing base and rich supporting resources. The fashion industry looks like a display of design capabilities, but it is actually a country-made endorsement." Zhang Qinghui said during the conference.
After decades of development, China has become a major garment manufacturing country in the world, with international leading manufacturing capabilities and a huge industrial network. The solid industrial foundation allows the design concept to be properly expressed. Good products have more sales channels, and cultural creativity and quality are closely linked.
Consumption structure and also fashion talent pool for the industry to accumulate strength
“Fashion is the refinement of the United States, and the consumption upgrade provides a strong market support for the development of China's fashion industry.†Cao Xuejun, deputy director of the Consumer Products Division of the Ministry of Industry and Information Technology, said during the meeting that the personalized industry products and services will be locked in to the “effective demand†fashion industry. Come to the window period.
At present, more than 200 colleges and universities in China have fashion design and related majors, and have a large number of design, manufacturing and technical talents. They also attract internationally renowned college graduates and highly skilled personnel. Take the domestic women's brand brand as an example, many of the designer teams have served the world famous brands such as CELINE and BURBERRY. "China's integration into the world's fashion 'big family', more world resources will be used for us." Zhang Qinghui said.
Multiply the wings of "Internet +"
Unlike the fashion industries such as France and Italy, which started with traditional crafts, the development of China's fashion industry and the Internet is almost synchronous. Taking advantage of the " Internet + " wings, the Chinese fashion industry will also take a different path.
"The Internet allows information dissemination to accelerate, consumers have their own interpretation of fashion, design and initiative have the right to participate, and even become fashionable rule discoverer and makers. More popular fashion, personalized." China Textile Industry Association Vice President Chen Dapeng believes that the Internet will promote China's fashion to build personalized marketing, flexible production, and socialized division of labor to cooperate with the new "rules", a precise, efficient and personalized service market is taking shape.
Technology itself will also bring changes to the industry. Smart manufacturing , the popularity of the industrial Internet, and the in-depth application of big data will also make precision customization possible. At present, many clothing companies are making a fuss about “data†and reshaping the production process.
In addition, the Internet will also spawn new service models in the Chinese fashion industry. During the conference, a renting company caught the attention. For a fee, you can enjoy a variety of styles including dresses, casual wear, and professional wear. Representatives from many countries agreed that the shared clothing model will make people participate in fashion more, which will boost the development of China's fashion industry.
Chen Dapeng believes that the borderlessness of the network allows more fashion information and resources to cross and meet, and more business forms can be realized. The design potential and resource allocation capacity of China's fashion industry will be greatly enhanced.
Inject more cultural expressions
Fashion is inherited from culture and will also create culture. Absorbing traditional culture, refining new connotations, and inclusive of multi-values, Chinese fashion and oriental culture complement each other more, and the way of clothing and presentation are more sophisticated.
At the recent show of the famous wedding dress in the Gongwang Palace in Beijing, the model came in an elegant wedding dress or dress. The inlay of the non-traditional embroidery makes the whole wedding dress more flexible and elegant, and the combination of traditional artistic charm and Western expression techniques also makes the whole show show a unique beauty.
At present, the Chinese fashion industry is drawing on the essence of culture from various levels such as value, aesthetics and skill, and strengthening the international expression of overall clothing. More and more companies are beginning to broaden their thinking and find inspiration and growth from culture and art. Many domestic clothing brands have established a living space that integrates books, clothing, coffee and exhibitions, integrating “aesthetics†and “art†into the business, allowing consumers to find more sense of identity outside of clothing.
“Enterprises seek to break through the cultural connotation after the breakout. From selling products and selling services to final exporting culture, Chinese fashion is being developed with more connotations.†Zhang Qinghui said.
kaiyue , https://www.marketuniongroups.com