Shanghai Fashion Week 18AW exhibiting brand - A.AV

One situation Two perspectives

Same meaning, but different clothing

Same design, but different details

One clothing for various applications

A. AV (Abu) is the abbreviation for "Another, Another View". Founded in January 2014, it is founded on the concept of "a state of two meanings." The "formal and traditional clothing gives light and casual changes, but at the same time casual casual wear uses formal details and techniques, not to reproduce the old but to give it modern features and to collide with unexpected sparks." The proposition begins. Combining unexpected situations with 'twist', the result of this brand is to obtain more updated and more varied results.

A.VA's designer is Khan Lee (Li Guanghao), who has worked as a clothing creative director for more than 15 years in large companies in the Korean apparel industry (such as CHRISTIAN LACROIX, Series, TIME HOMME brand). He focuses on the spirit of the designer. Concrete and systematic performance. Since the brand was established in January 2014, it has continued to participate in exhibitions such as “tranoi”, “white” and “capsule” to open up overseas markets, and has also entered more than five showrooms in various countries, such as CUBESHOWROOM in Paris and Shanghai. Crossmode and so on.

2016AW

2017SS

2018SS

| 2018AW Theme Concepts |

"ABOUT YOUR TASTE; A PIECE OF CAKE" is the theme concept of the 2018 autumn and winter series A.AV collection. Take a piece out of a big cake, like using a magnifying glass to zoom in on the concept of the details of the clothes. Pattern changes, mixed with heterogeneous materials, may even result in partial exaggeration and sudden reversal as seen through the lens. In the autumn/winter A.AV of 2018, he explained young and unique views and made cool with details.

- Cooperation

In cooperation with the brand "ABELL" which focuses on leather and leather, the concept of this season is applied.

- Contour

Exaggeration, use of strap silhouettes, bodysuit elements, asymmetrical cuts, etc.

- Material

Leather + processing denim series, wool woven + sweater, cotton + sweater, woven fabric + CVC blended, leather, knitted, chemical fiber cotton fabric, etc., mixed with a different texture material.

- details

Wrinkles, folds, straps, quilting, slits, etc.

- colour

White, gray, matte black, charcoal, navy, bright blue, morning glow, reddish orange, light yellow