More than 200 pieces, 2 billion RMB, 71.57 ct extra jadeite, 152.75 karat wooden fossil Cheetah bracelet, 23.48 ct pear-shaped cut deep pink orange diamond ring...... May 13th, Cartier fine jewelry feast in the distinctive Shanghai 1933 old The workshop was held in this cartier-like Cartier red jewelry box building, displaying the high-end Cartier jewelry that carries the changing history.
On the spot, Jane Yavin, the chief executive of Cartier China, was dressed in a red evening dress and was still gentle and gentle under a lot of flashes. Perhaps because of his dealings with luxury goods all the year round, Jane Yavin's dress is rather simple, with only a slight touch of embellishment. It can be seen that she likes the details. Even if it is the kind of simple business wear to be interviewed, she will also notice the details of the decoration, with a little elegance, not exaggeration, everything is reasonable.
Young couple can afford Cartier wedding ring
(Q: City Express A: Jian Ya Wen)
Q: It is understood that you have been working in the luxury goods industry for 11 years. In the past 11 years, what kind of changes have you experienced in Chinese luxury goods consumers?
A: Cartier opened its first watch shop in China in 1992, and it has been more than 15 years now. During this period of 15 years, we have also witnessed the evolution of luxury consumers. From the very beginning, we only recognized the price and brand. Later, I learned about the brand and the history of the brand culture. Now, consumers begin to understand how to enjoy the luxury consumer experience and know how to improve their quality in life and choose the luxury products that suit them. I have experienced these three stages and I am very surprised and pleased that Chinese consumers are very quick to learn and learn about luxury goods. They are also moving in a positive direction. This is something that we are very happy to see as a luxury brand.
Q: In recent years, many luxury brands have paid great attention to the development of China. According to statistical data, the consumption of luxury goods in China will also leap to the top. Then, what kind of development will happen to Cartier in Hangzhou?
A: In the future, the main direction of Cartier is to open jewellery stores and watch shops in the second and third tier cities so that consumers can get closer to Cartier's works. The Hangzhou market is very important. In June, we will open a flagship store at Lakeside Famous Street.
Q: How does Cartier define high jewelry?
A: The works at the top of the pyramid can be defined as high-grade jewels, and they must have three conditions. First, they must have rare gems. Secondly, they must be produced in the Cartier workshop in Paris. Finally, the number of pieces is usually very small. Many of them are unique in the world. There will be no sale. There are also different standards for the definition of rare gems. For example, one of the 400 diamonds is selected, while Cartier has a professional team to buy, and they have worked in Cartier for more than 30 years.
Q: At present, in Hangzhou, more and more female white-collar workers and women who are about to get married are considering buying Cartier products. Can you specifically recommend a cost-effective and worthy collection product for them?
A: The wedding ring is one of the main themes for promotion in the past two years. Nowadays many young people have to buy a wedding ring to get married. The Cartier wedding ring has a 3-ring series, a LOVE series, and a single diamond series that is an engagement series. Cartier's wedding ring price is very reasonable, it is from 0.2 points to 1 carat, young couples can afford it. As for the wedding ring, we are constantly strengthening the breakthrough. By the end of this year, there will be a wedding ring series for 35 boutiques in China. (Song Xiaomei)