[Chinese children's clothing network] Opened from the first store to the sales across the country more than 20 provinces and autonomous regions, offside just took more than three years, although the offside brand influence and top brands can not be compared, but has matured Development model and the rapid pace of development offside for the future full of confidence. The road to own brand Today, the children's clothing industry continues to be hot, many manufacturers began to intervene in the field of children's clothing, some well-known domestic brands such as Li Ning, 361 degrees are also developing their own children's clothing line, we are grab points "apparel industry, the last piece of cake ". In contrast, the offside four years ago began to focus on the development of children's clothing market, and at the beginning of its creation on the road to clear their own brands. Four years ago, the children's wear market is regarded as the "Blue Ocean" of the apparel industry. There are not many professional manufacturers and fewer independent brands. Up to now, there is no leading clothing brand in the country, and the children's wear market is still promising. After a detailed market research, the offside positioning for the city children's brand of clothing, high-grade price, with 23 cities as the main development area. This accurate positioning, so that off-the-shelf equipment to avoid the first-tier cities and top brands in the touch, but also allow offside youth equipment to play a competitive advantage. In second and third tier cities, offside cost advantage is obvious, and well-known brands, the offside in the price advantage, and other brands than the offside, whether the quality of the style or the clothes are far out. Juvenile wear is a very ambiguous children's wear industry segment, many businesses are lack of confidence in the development of juvenile equipment, because juveniles installed in adults and children's clothing, the scale is very difficult to grasp, but on the other hand, juvenile equipment has been unable Satisfy the market demand, many parents complain about juvenile equipment difficult to buy. Offside is one of the few as a teenager as their flagship product brand, offside rapid pace of development shows that the positioning of the juvenile equipment is a success. Depth of product development offside predecessor as a professional fashion design company, with strong research and development capabilities. After entering the field of children's clothing, offside extended its own industrial chain, design, production and sales, go hand in hand three areas, both engaged in research and development, have their own dedicated factories. This approach not only well control the cost, but also makes the product quality has been well protected. Offside design encompasses the sports, leisure, fashion three categories, a variety of styles and changing styles of products with strong market adaptability to avoid the limitations of too small positioning, the offside of the product has been maintained Good competitiveness. Offside does not limit themselves to certain types of products, but focus on looking at the development of multiple products. Nowadays, the product range of offside youthwear / children's wear is not only seasonal clothing, but also shoes and socks, bags, stationery, jewelry, sporting goods and other products. The development of a variety of products, so offside brand strength has been greatly improved, but also allow the more offside calmly face the market competition. Franchise model Direct and franchise is the current two basic operating mode of the garment industry, Direct mode to facilitate unified management, with faster market response speed, due to set aside the middle part, but also get a higher profit . Joining the way you can save money and reduce investment risk. Taking into account the actual situation, the more offside choose the latter to carry out their own development, the subsequent development proved offside to go their own way. Offside always adhere to the "win-win" principle, for the franchisee none other. To this end, offside to achieve a lot of preferential policies: free franchise fee, no deposit, the return of shelves, the admission threshold dropped to a minimum. Compared with other brands, offside to franchisee purchase discount is the lowest. A lot of concessions, offside in the investment in a favorable position. Offside is not lack of confidence in their own brand, offside believe that only to minimize the investment franchisee risk in order to arouse their confidence in the investment. Hard work pays off, offside efforts so that many investors move their hearts, they began to actively join the offside juvenile operation. Each year there are close to 100 offside stores opened, and good sales also attracted more investors to join. In 2009, the apparel industry was an extremely difficult period of development. Many brands, which are hard to sustain because of the drastic reduction in orders, put off the "cold wave" of economy and achieved sustained development. Now, the children's clothing industry is no longer a few years ago, many brands involved, so that the competition in the children's clothing industry is showing a white-hot degree, which, offside did not back down, offside believe that continuous efforts will certainly make offside continuous improvement. Perhaps not long before, offside will be among China's first-class children's wear brand ranks. Company Name: Offside Garments Co., Ltd. Guangzhou Address: South Bank Road, Guangzhou City, River Willow Street No. 23 210 Contact: Manager Lu Tel: 020 -61193059 Website: http://