With the development of the economy and the progress of society, the people's lives will continue to improve. Therefore, simple food and clothing can no longer meet the needs of the people. People's attention gradually shifts from the life level to the spiritual level. The more demand for the outside world The higher
Over the years, with the advancement of technology, luxury goods such as diamonds and jewellery have appeared more and more in the eyes of the public. Since 2013, the market of jewellery has experienced various crises, and the development of the market has been hot and cold. Looking ahead to the market in 2015, where is the road to jewelry? How to make a jewelry promotion?
In the fourth quarter of the previous year, the environment of the shopping malls was dull and mixed, and the jewellery industry was looking forward to the coming of the new year. Under the steadfast market conditions and the absence of new negative factors, the jewellery industry firmly believes that the most difficult period has passed, and the market conditions in 2015 will be higher than before.
As for the speculation of shopping malls in 2015, many jewellery brands trust the jewellery shopping malls to be polarized. The planned high-priced goods and the popular jewellery of the Chinese franchise are expected to be more ambitious. In the view of Diamond Bird and CEO Xu Lei, the polarization of jewelry stores has been around for a long time. The 28th law of wealth distribution is not an exception in jewelry stores. It is still stronger and stronger, and the weak are close to shuffling. Companies with strong brand planning and strong brand competition can compete in the national malls, and they will definitely compete in the shopping malls in the region. The livelihood of some small and medium-sized companies will face crisis and even be out.
In the current e-commerce shopping malls, jewelry e-commerce is divided into two categories, one is the traditional jewelry company e-commerce, such as Chow Tai Fook, Chao Hongji, Luk Fook Jewellery, Chow Tai Sang, etc.; the other is the rising star, such as diamond birds, ç‚Blue diamonds, emerald dynasties, etc. Whether it is a traditional jewellery company or a rising star, the e-commerce channel is an increasingly important competitive chip.
On September 13, 2014, at the Autumn Auction of China Zunhui International Auction Co., Ltd., the sales manager of the marketing department showed three unusual diamonds. From left to right: one of the world's largest round brilliant enamel diamonds, weighing 100.46 carats, the graffiti yellow diamonds weighing 100.09 carats and the "Triumphal Star" of 31.34 carats, to commemorate The Allies were named after winning the Second World War. According to Jiao’s manager, the world’s largest innocent and colorful blue diamond auction: the transaction price exceeded 148 million yuan;
According to the latest diamond quotation report in 2014, the 30-, 50-, 1-, and 3-carat loose diamonds have different undulations. In the meantime, the 1 carat diamond increased the fastest, reaching 8%, while the 30-point diamond offer was raised by about 200 yuan based on the original price.
The reason for the rise in diamond quotations is the increase in cutting costs. Not only is the cost of diamond blanks and the lack of supply in the malls to determine the uptrend, but the cost of cutting the money has also driven the quotation to a certain extent.
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