Sofeya Sophia mature women's autumn and winter 2014 new product conference ended successfully

Sofeya Sophia mature women's autumn and winter 2014 new product conference ended successfully

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Sofeya Sophia mature women's autumn and winter 2014 new product conference ended successfully

Shanghai Zhitian Garment Co., Ltd. is a modernized women's clothing enterprise integrating professional design, production and sales. Since the establishment and launch of the registered brand "sofeya" in 2001, it has been committed to leading the fashion dress taste of urban intellectual women; advocating personalization, diversification but without losing the classic dress concept and costume culture; and creating a dignified, intellectual, Elegant beautiful female figure.
With accurate market positioning and creating classic and fashionable design styles combined with the needs of consumer groups and humanized management concepts, the company will make unremitting efforts to intensify the refinement of production management, strengthen the concept of terminal support and customer service, in good faith, Devotion, humanity and fairness are the cultural connotations of the company. We strive to make "sofeya" a intellectual women's brand that combines artistic pursuits and commercial operations.

Brand positioning Sofeya clothing, with artistic, fashion and other design elements as the theme, with the international trend of fashion elements as the main line of design, advocating fashion, exquisite, dynamic consumer advocates, reflecting the international metropolis experience and cultural leisure combined with modern lifestyle . Sofeya promotes creative design of clothes and advocates that every consumer who buys sofeya products should be creative and considerate. It is not limited to the gradual progress of conventional thinking patterns, or the self-styled ones; it is the owner of self-practice, and emphasizes the independent independence of customers. , strong and confident positive outlook on life and life attitude.
Sofeya takes brand innovation as its core competitiveness, powerful design team, strong and effective management, human resources, logistics, warehouse management and other systems to provide strong guarantee for the development and growth of Sofeya, and at the same time, a more refined management operation mode and humanization. The service system and in-depth market research mechanism provide reasonable support for the effective development of franchisees.

Sofeya Sophia mature women's autumn and winter 2014 new product conference ended successfully

Sofeya Sophia mature women's autumn and winter 2014 new product conference ended successfully

The targeted consumer groups locate the Sofeya target consumer groups between the ages of 25 and 45. They are spokespersons and spokespersons for elites in the society, including urban white-collar workers, middle-class workers, art teachers, and business people. Their life is colorful. They pay attention to the international trend but do not follow blindly. They have their own unique understanding of fashion dress, but they are fashionable but not assertive in their lives. They are smart but not edgy in modern cities. They are influenced by advocacy. They do not follow blindly or follow the crowd. They have their own independent judgments and opinions.
The sofeya brand is dominated by pure paris fashion. Combining with the needs of the Chinese market, the elegant and romantic silhouette, rich and elegant colors and novel and noble fabrics have fully demonstrated the nobleness, uniqueness, fashion and beauty of sofeya products.

Sofeya products are divided into three major sections: fashion section, boutique section, and professional section.
Fashion section [50% / age 35-45 years / average price 500-1500 yuan]
Bringing together the most popular elements and fabrics, designing new women's clothing that suits fashion and meets the pursuit of unique trends.
Boutique section [35% / age 40-50 years / average price 1000-3000 yuan]
The use of gorgeous and noble fabrics, unique cutting and a large number of hand-crafted craftsmanship reflect the beauty and dignity of your lady.
Occupation section [15% / age 30-45/average price 400-1000 yuan]
Mainly based on capable professional suits, concise lines, fit tailoring, white-collar workers and executives to provide a decent dress for their own identity!

Sofeya's product range is rich and varied, including all kinds of professional suits, featured inner wear, high-grade wool (cashmere) shirts, dresses, high-grade coats, windbreakers, winter clothes and fashionable furs, etc., providing customers with a full range of dress options!
Product Positioning Product Series: Classic Series (Fine Fashion) + Fashion Series (Fashionable Casual)
Series accounted for: Classic 50% ?? Fashion 50%
Age Positioning: Classic Series - Actual Age 30-45, Mental Age 25-40 Fashion Series - Actual Age 25-40, Mental Age 25-35

Contact information: Mr. Fan phone

Company Address: 3152 Hechuan Road, Minhang District, Shanghai